March 2026 – AlphaPet Ventures, Europe’s leading digital brand platform for premium pet food, has acquired Cpro Food, one of the leading super-premium brands for high quality dry food, wet food and treats for dogs and cats in Belgium. This acquisition marks AlphaPet’s fifth add-on since 2020 and further strengthens its position as the leading European premium pet food platform.
AlphaPet Ventures (AlphaPet) is digitizing the pet food market and successfully develops and distributes premium brands across Europe. Its portfolio includes established brands such as Wolfsblut, Wildes Land, Arden Grange, Herrmann’s Manufaktur, and JR Pet Products. AlphaPet’s multi-channel strategy combines a strong digital direct-to-consumer (D2C) business with a customer-centric approach through proprietary platforms and partnerships with leading retail partners in the B2B segment.
Cpro Food was founded in 2014 by sisters Anne-France and Béatrice Germeau in Ans/Liège (Belgium) and has established itself as the leading super-premium brand for dog and cat food in Belgium. The product range includes high-quality dry food, wet food and treats, distributed through a strong network of specialty pet retailers and breeders. The focus on Belgian origin and the highest quality standards has secured Cpro a market-leading position in the Belgian premium segment.
Marco Hierling, Founder and CEO of AlphaPet: “Anne-France and Béatrice have built an impressive brand with Cpro Food that fits perfectly into our portfolio as a ‘Local Hero’ in the Belgian super-premium segment. Cpro ideally complements our presence in Europe and gives us access to the Belgian market – one of the pet food markets with the highest premium share in Europe.”
“With the acquisition of Cpro Food, AlphaPet once again demonstrates the strength of its buy-and-build strategy. Five acquisitions in six years, each successfully integrated into the platform: This is a track record unmatched in the European pet food industry,” explains Fritjof Franz, Managing Partner at Capiton.
Anne-France Germeau: “What convinced us from the very beginning was, that AlphaPet thinks exactly like we do – quality first, no compromises. Bringing this shared commitment together on a European platform is a unique opportunity.” Béatrice Germeau: “For over ten years, we have proven that premium quality and growth are not mutually exclusive. With AlphaPet, we have found a partner who shares our values and brings the platform to grow together – not just in Belgium.”
The entire Cpro team remains on board and founders Anne-France and Béatrice Germeau will actively support the next growth phase, ensuring continuity for customers and partners together with AlphaPet.
The acquisition was financed through a combination of equity and debt. Patria Investments took the role of lead investor of the financing round, supported by Venture Stars and existing AlphaPet shareholders.
Mark Nicolson, Partner and Head of Primary Investments at Patria, stated: “We are delighted to continue supporting AlphaPet in the execution of its acquisition and internationalization strategy and look forward with confidence to continuing our successful partnership with AlphaPet’s ambitious management team.”
The debt financing was provided by CVC, underscoring their continued support of AlphaPet’s buy-and-build strategy.
AlphaPet was advised by Altius (Legal Belgium), LutzAbel (Legal Germany), Deloitte (Financial and Tax), Allen & Overy (Financing Legal) and Sonntag & Partner (Tax & Structure). Cpro was advised by PwC (Lead Advisor) and Linklaters (Legal).
About AlphaPet Ventures
AlphaPet Ventures (www.alpha.pet) is Europe’s leading technology-driven brand platform for premium pet food. By combining multi-channel distribution, digital brand building, and end-to-end technology solutions, AlphaPet is transforming the pet food market. Organic growth and a successful buy-and-build strategy have built a fast-growing portfolio of leading European premium brands. Guided by the vision “Healthy food for every pet,” AlphaPet’s subsidiaries and brands drive the premiumization and digitalization of the pet food market.
About Cpro Food
Cpro Food was founded in 2014 by Anne-France and Béatrice Germeau in Ans/Liège (Belgium). The company has established itself as one of the leading super-premium brands for dog and cat food in Belgium, listed in over 370 specialty pet retailers and with more than 1,150 professional breeding stations. The product range includes high-quality dry food, wet food, and treats with a focus on Belgian origin and the highest quality standards. Cpro Food will remain committed to the Belgian specialty pet retail channel.
